Georgia Assessments for the Certification of Educators GACE Practice Test

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Search engine optimization (SEO) is the process of:

Designing a search engine to operate as efficiently as possible
Designing a website to maximize its placement in search engine results for particular keywords, thus increasing traffic to the site
Improving the visual aesthetic of a search engine
Making a search engine more user-friendly

The correct answer is: Designing a search engine to operate as efficiently as possible

Search engine optimization (SEO) is the process of designing a website to maximize its placement in search engine results for particular keywords, thus increasing traffic to the site. This means that option B is the correct answer. Option A is incorrect because SEO is focused on improving website placement in search results, not designing the search engine itself. Option C is incorrect because improving the visual aesthetic of a search engine is not related to SEO. Option D is incorrect because while SEO can make a website more user-friendly, its primary goal is to improve search engine rankings.